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Top Tips For A Leading Reputation

2015 wasn’t easy for charities, but 2016 is a new year, and we’re determined to recover the reputation of our sector. We know that so many fantastic charities do incredible work, but now need to work a lot harder to convince the public that their cause is worthy. So, Fundraiser Telecom have put together some top tips for cultivating a sector-leading reputation, which in turn will help boost your donations.

Foster a “100% engagement” culture: Above all else, charities are high-engagement and emotional brands. Therefore, you need to communicate to your donors that you, as an entire organisation, are committed to and believe in your cause. This is essential in maintaining a reputable public image, and can be achieved through incentivising your team.

Show your public you listen: Pay attention to what the public say to you, but also respond in ways which counteract any imputations. As a charity, it’s fundamental that you have a trustworthy reputation and by acting on advice, you demonstrate good intention and ownership. Be honest about the challenges you face and your reputation will go from strength to strength.

Don’t restrict yourself to one audience: Research suggests that fundraisers have typically pursued regular givers. However, this is a restricted audience and today, people are far more socially conscious and routinely give to good causes on a one-off basis.Prioritise a one-off donation strategy alongside traditional regular giving and you will see your reputation evolve from being a pursuer to an encourager.

Break free from the crowd: Sadly, recent criticism has tarnished all charities with the same brush – but we know you’re different! Charities are well-known for sticking together, but if you want to boost your reputation – and your donations – now is the time to differentiate. Be a trailblazer in terms of communications, marketing and fundraising and you’ll be sure to cement an unparalleled reputation.

At Fundraiser Telecom, we believe in rewarding individuals who donate to charities by sharing low-cost telecom and energy services. For Charities, Fundraiser Telecom offers an effective way to help organisations raise money for their charitable causes whilst also helping donors cut their mobile and broadband phone bill and energy costs. If you’d like to support a charity you feel passionate about in a different way, get in touch with Fundraiser Telecom today!

 

Get Back In Touch This New Year

Following “Closing The Loop”, a report into fundraising and the importance of communications in creating engaged supporters, we’ve been thinking about the benefits of keeping in touch. The report revealed that despite a rise in event fundraising income, the majority of participants did not feel acknowledged. Considering how much non-profit organisations rely upon fundraisers, we believe it’s only right that we discuss how to work a little harder to show your supporters some appreciation in 2016!

Pursue supporter passion - Research suggests that over 90% of charity supporters would consider fundraising again, albeit it in other ways. This means that non-profit organisations have a hugely willing existing supporter base, so you needn’t spend resources on additional campaigning. Just prioritise an engaging contact strategy to make the most out of your supporters. This consistent communication not only acknowledges, but serves as a simple method for generating funds.

Understand participant preference – So, how do you approach your supporters? Donors want to be acknowledged, but they definitely don’t want to be hassled! Recent criticism of non-profit organisation contact strategy means that it’s more important than ever to take into consideration the preferences of your fundraisers, since they’ve been so kind to support you. “Closing The Loop” suggests that the majority of participants prefer to be contacted either by email or direct mail, so incorporate these insights into your own contact strategy to see loyalty and funds rise.

Captivate with conversation staters -  When tying to engage with existing supporters through a contact strategy, it’s important to get your message right. Research has revealed a preference for communication centred on fundraising outcomes, such as total money raised and how funds will be used. Write some good copy on one of these topics and share it with your supporters via a preferable medium. You’ll be sure to  please your contact base and encourage further support.

Keep up the good work – Many non-profits send out a generic “thank-you” email following on from events or fundraising activities, which is great. But, in one study, just under a quarter of participants reported no further contact, making them feel under-appreciated. It’s imperative that communications are meaningful and consistent in order to retain engaged donors, so make it your non-profit’s resolution to keep in touch and remind those who support you just how much you appreciate them.

At Fundraiser Telecom, we believe in rewarding individuals who donate to charities by sharing low-cost telecom and energy services. For Charities, Fundraiser Telecom offers an effective way to help organisations raise money for their charitable causes whilst also helping donors cut their mobile and broadband phone bill and energy costs. If you’d like to support a charity you feel passionate about in a different way, get in touch with Fundraiser Telecom today!

 

Get Off To A Great Start: Optimise Your Email Subject Line

Email is a fantastic way of communicating and connecting with your donors. Favoured by many for generating funds, emails are quick, reliable, measurable and easy to both modify and test. But what about your open rates, are you generating the desired result?

Non-profit organisations put a lot of hard work into writing email copy, hyperlinking and devising the perfect call-to-action, so it’s imperative to ensure that your message is reaching your intended audience. Here, we share our tips to increase your email open rates and get your voice heard!

Be clever with copy – Research suggests that one third of email recipients choose to open correspondence based on their reading of the subject line alone. Using 30 characters or less is associated with a higher open rate, whilst personalised subject lines – such as using a first name or referencing a recent donation – are similarly effective. Using the words “video”, “daily” and “weekly” also appears to correlate with higher open rates, whereas “monthly” is actually damaging. This suggests that recipients prefer shorter, more concise correspondence – so tailor your copy accordingly!

Take an objective angle – As insightful as statistics may be, don’t allow yourself to get bogged down in facts and figures as this detracts from your client. Keywords are indeed valuable but the aim of your email is to incite a sense of urgency and exclusivity, thus encouraging donor action. Be sure to examine how your language choices are working together and think of your subject line as a formula, all the parts must work in harmony to produce a successful outcome. And remember, don’t lose sight of your audience.

Test, test test – A major benefit of email is its ability to be tested. In order to determine your most effective subject line, test with variations using a handy email marketing tool such as Sidekick or MailChimp, which are good for small groups. For larger numbers you’ll need a professional paid-for-service. Create groups for your recipients and send relevant correspondence according to their preferences with varying subject lines and then assess donor activity in relation to the specific subject lines. If your donations go up, you’re onto a winner! Remember to test on mobiles too, as these smaller screens only allow four to seven words per line. Make your subject line fit for all devices.

At Fundraiser Telecom, we believe in rewarding individuals who donate to charities by sharing low-cost telecom and energy services. For Charities, Fundraiser Telecom offers an effective way to help organisations raise money for their charitable causes whilst also helping donors cut their mobile and broadband phone bill and energy costs. If you’d like to support a charity you feel passionate about in a different way, get in touch with Fundraiser Telecom today!

How to run a great promoted Twitter campaign

With a modest budget and a little time, your non-profit organisation can achieve a lot through a promoted Twitter campaign. Promoted Tweets are simply regular Tweets which are purchased by organisations who want to reach a wider group of users or encourage greater engagement from current followers. You should use promoted Tweets to position your most compelling content in front of the audience that matters to you, and therefore generate funds. This type of advertising can be quite daunting, so we’ve compiled some simple steps to help get you started with your promoted Tweet campaign.

Create an objective strategy: Determine what your organisation wants to achieve from a promoted Tweet campaign and formulate a clear call to action in line with your objectives. For example, your campaign will vary depending on whether you are seeking greater donations or to simply increase your follower base. Start by reviewing your current Twitter activity, identify what is working (or not) and from here, formulate a well-informed strategy with relevant objectives.

Employ online tools and analytics: There are some great tools out there now, which can really help you target your desired audience. You can target interests using Twitter’s own analytics, or users who follow similar organisations using Follower Wonk (a great free tool). You can also target users through optimising keywords, linking your desired keyword with users whose accounts feature this specific keyword in their bio. This is a fantastic approach as it means less competition for impressions than targeting general interests, and again, can be mobilised using Twitter Wonk.

Write compatible content: To start, check out your social media channels and assess the type of content that your audience responds to best. You can do this by reviewing your most shared posts, such as real-life stories or industry news. When you’ve identified the content with the greatest potential, design a promoted Tweet campaign with high emphasis on this type – and remember to include an image! Whatever your follower’s preferred content type, research suggests tweets using pictures are 94% more likely to be retweeted.

Focus on optimisation: In basic terms, optimisation is the monitoring of which @handles receive the best impressions and engagement rates, along with their cost per engagement. If a certain @handle is underperforming or has an inflated cost, you can swap that account out of the targeting (remember to test before going live!). Once launched, you’ll need to spend around ten to twenty minutes each day monitoring your performance, which isn’t a lot considering the huge benefits that can accompany a promoted Tweet campaign! With a little time and effort, you’re sure to see the donations rolling in.

At Fundraiser Telecom, we believe in rewarding individuals who donate to charities by sharing low-cost telecom and energy services. For Charities, Fundraiser Telecom offers an effective way to help organisations raise money for their charitable causes whilst also helping donors cut their mobile and broadband phone bill and energy costs. If you’d like to support a charity you feel passionate about in a different way, get in touch with Fundraiser Telecom today!

How To Enhance Your Supporter Journey Online

As a non-profit organisation, the key aims of your website should be to foster donor-charity relationships, engage new donors and make is simple for supporters to donate. Consider why visitors to your website should give up their valuable time and money if their supporter journey doesn’t deliver a full engaging, memorable experience. Here at Fundraiser Telecom we’ve put together a quick guide on how you can enhance your supporter journey, preventing you from falling at the first hurdle.

Have clear calls to action: You need to make it as seamless as possible for visitors to your website to understand and respond to your calls to action. A mistake many non-profits make is to assume that their entire audience is internet-savvy, but in reality, your audience has large potential scope. It would be wrong to overcomplicate your site as this can be alienating to less-able internet users, so keep simple – disaffected supporters means less donations.

Make targets achievable: Smaller goals have been found to be more attractive because they’re more achievable. Exploit this psychology by launching micro-campaigns or a donation “thermometer”, which not only shows supporters where their money is going, but also presents the direct impact of a donation. This sort of fundraising strategy is a fantastic all-rounder – it engages your supporters and therefore optimises their customer journey, generating donations.

Be responsive: Statistics now demonstrate that mobile internet usage overtook PC internet usage. This means that more of us than ever are using our smartphones or tablets to navigate the web than the traditional desktop. To ensure that you’re making the most out of supporter potential, your website needs to be responsive across all platforms. Consult a web developer and run some tests from a supporter perspective. Complete a donor journey across all platforms and devices and resolve any response- issues that may arise with your technical team.

Take a step back: When you’re so close to something, you often lose sight of how it may appear to others. As a non-profit organisation, you have a responsibility to cater for real people and to action impactful solutions. So, to ensure that you’re prioritising human interest, view your online processes as a supporter and ask yourself 1) are you convinced by your charity’s importance, 2) do you feel compelled to donate and 3) does your website make it easy to donate? If you can’t answer “yes” to these questions, assess the content and navigation of your site and alter as appropriate.

At Fundraiser Telecom, we believe in rewarding individuals who donate to charities by sharing low-cost telecom and energy services. For Charities, Fundraiser Telecom offers an effective way to help organisations raise money for their charitable causes whilst also helping donors cut their mobile and broadband phone bill and energy costs. If you’d like to support a charity you feel passionate about in a different way, get in touch with Fundraiser Telecom today!

How Sharing Great Stories Can Strengthen Your Charity

The art of storytelling can help strengthen your organisation by attracting supporters to your campaign. This is because simple stories with people at their heart paint vivid and emotive pictures which have a real impact on those who read them, distancing charities from clinical statements of policy and values. So what makes a good story, and how can your organisation employ storytelling as part of its fundraising strategy?

Your story should: 

Be short and simple: Your story shouldn’t take more than a minute to read or watch and shouldn’t try to cover too many bases.

Be active: Your story should tell of something happening or discuss doing things. You need to be able to communicate that by taking action, things can change.

Have a strong central character: The person at the centre of your story must be someone your audience will care about. They must be memorable, with admirable qualities.

Have a turning point: The outcome of your story must show change or a resolution. Let your audience know what is achievable as a result of getting involved.

How to tell your story: 

You should provide ample opportunity for your audience to make personal connections so as to encourage future donations or involvement. Position your audience at the centre of your story by constantly asking yourself why they should be interested in the story you’re telling, and what action you’d like them to take as a result of hearing it. Tell your story in a straightforward and candid manner, placing emphasis on what people can achieve by uniting with your charity.

Make your narrative relevant to wider society. You can achieve this through storytelling which implies that your audience is as much an individual as they are a member of a unified group, for example by including “you” and “others”. The phenomena of “social proof” dictates that by essentially pitting your audience’s behaviour against others, for example through testimonials, they will suddenly be more inclined to engage in this behaviour too – such as donating!

Where to tell your story

Charities with strong donor engagement often feature an entire section on their website dedicated to “stories”. You should publish your stories on your website and categorise them as appropriate, for example, you can classify examples as “stories”, “testimonials” or “case studies” depending on the source. You can also cleverly incorporate storytelling into your social media, either as links to blogs or as short, arresting posts with an accompanying image for extra impact.  Depending on your budget, larger scale marketing can be utilised, such as online ads or radio airtime.

At Fundraiser Telecom, we believe in rewarding individuals who donate to charities by sharing low-cost telecom and energy services. For Charities, Fundraiser Telecom offers an effective way to help organisations raise money for their charitable causes whilst also helping donors cut their mobile and broadband phone bill and energy costs. If you’d like to support a charity you feel passionate about in a different way, get in touch with Fundraiser Telecom today!