Optimising your donation page

Driving traffic to your donation page should be the number of one goal for your charity, and the design of your donation page should make it easy for potential donors and supporters to access and donate to your charitable cause. Not only do you need to guide people to your donation page, you also need them to complete the donation process. This means that your donation form is the most critical stage of the giving experience.

At Fundraiser Telecom, we’ve put together a few steps to help you maximise your online donations:

Make it simple - A long, overcomplicated donation process is bound to work against you, so ensuring that your checkout process is as simple and easy as possible is essential. Try to keep the donation form short and sweet, and only ask for the most essential information such as their name, billing information and email address.

Branding - Remember that a branded donation form can improve the giving experience, so try to ensure your donation page is branded rather than generic. When donors hit your donation page, they should be able to immediately recognise that it’s associated with your organisation. Remember that people donate to organisations that they feel they have an emotional connection with! Ensure that your donation page and form reflects your non-profit’s branding, messaging and imagery, and you’ll have more chance of receiving that donation!

Give donor’s a choice - When it comes to making a purchase, people make choices about how and what they want to purchase. Donors need to choose how much to give, and you can steer them along by suggesting specific donation amounts. Consider offering a few suggested ‘giving levels’ along with the option to type in a custom amount. It’s also worth giving donors an option in terms of how often they choose to donate to your charity. Make this an easy opportunity for people to opt into your recurring giving program!

Ensuring your donation form is as engaging as you can make it, is key to enhancing the donor experience. Not only can the design sway a donor’s decision to give, but can also influence the level of their contribution. At Fundraiser Telecom, we offer an effective way to help charities raise money for their cause whilst also helping donors cut their mobile and broadband phone bill costs. If you’d like our help, then get in touch today!

How Approachable Is Your Charity?

Technology has enabled non-profit organisations to reach more people than ever before, but even with advanced tools, charities must never forget the value of developing and sustaining personal connections with their supporters. Find out how you can put a face to your charitable organisation, and engage with your supporters and donors by considering these simple tips.

How do your donors and supporters get in touch? – The most common ways that donors and supporters contact charities is either via email, phone or social media. It’s important that your charity presents an approachable and welcoming image by ensuring communication channels deliver a personal experience! Don’t forget to provide your contact details such as an email address and contact number on your website, leaflets, social media profiles and any offer communications.

Is your Charity receptive and responsive? – Providing specific contact details is an important step in the ‘giving process’, however a personalised account is only good if it receives personal attention. Your response time to emails, phone calls, and social media posts will vary based on the size of your organisation and number of staff, but one rule of thumb is to aim to answer any queries within 24 hours. Even if you can’t answer all of their questions or you need to check on the information, acknowledge the email to say that you’re looking into it! This way, you’ll keep your supporters and donors happy by keeping them in the loop!

Are you listening to your supporters? – The final ingredient in creating an approachable image with your supporters is to simply listen to them. Even if you don’t have the answer they’re looking for, you’ll find that many people will be more pleasant if you simply take the time to listen to them! You never know, one person may be voicing a concern that many other supporters and donors have, but haven’t bothered to express. If you listen carefully, you will have a better idea of what your supporters and donors want from you and how you can help them.

Fundraising is all about building and sustaining relationships, and any good relationship needs open communication. Evaluate whether or not your charity invites supporters and donors or builds walls to keep them out. To encourage supporters and donors to keep coming back, you have to show them you want their support, and thank them when you receive it.

At Fundraiser Telecom, we offer an effective way to help charities raise money for charitable causes whilst also helping donors cut their mobile and broadband phone bill costs. If you’d like our help, then get in touch today!

 

 

 

 

 

 

 

 

 

Why Fundraising Should Be Central To Your Corporate Social Responsibility Strategy

In the corporate world, we often hear the term “Corporate Social Responsibility” (CSR) being used more and more, but what exactly does it mean? Why is it important to companies, and why should fundraising be a central part of your company’s Corporate Social Responsibility policy?

Why is Corporate Social Responsibility important?

Corporate Social Responsibility is a key issue for any organisation aiming to achieve long-term sustainability as many managers, consumers, investors and employees are beginning to understand how economic growth is linked to social and environmental well-being.

Whilst it is a voluntary concept, there is increasing pressure on organisations to make a positive contribution towards their community, and minimise their social and environmental impact.

When developing your Corporate Social Responsibility strategy, there are many areas of focus that you can consider including: sustainability, business processes, ethical sourcing and employee volunteering. Volunteering should be a central component of your Corporate Social Responsibility strategy, and organisations that don’t include fundraising in their strategy are missing out on a signifiant opportunity!

At Fundraiser Telecom, we’ve put together a few key points to remember when planning your own fundraising initiative – you may well find that it makes a bigger impact on your organisation than you imagined!

Fundraising drives employee engagement – Employee engagement is a core reason why companies get involved with charitable causes. Corporate fundraising gives employees an efficient and tangible way to participate in a company’s charitable activities, and can encourage employees’ to participate by sharing their own ideas and passions towards achieving collective goals.

To make a campaign a success, businesses need to think like a fundraiser, and consider what really inspires their staff to encourage them to get involved.

Fundraising helps your Corporate Social Responsibility initiatives reach more people – You may be surprised that fundraisers within your organisation can make a great impact by getting the message out about your Corporate Social Responsibility efforts, and the charities you’re business is working with.

Remember that your fundraisers are brand ambassadors for your business, inspiring other people to get involved too. Every time an employee shares a post on social media about their fundraising efforts, they’re reminding other people about your company’s Corporate Social Responsibility efforts too!

Raising money helps charitable causes that need it most – As we know, charities need donations to survive. A Corporate Social Responsibility initiative that recognises the potential of both volunteer time and fundraising will be more successful than one that chooses not to fundraise at all!

What have your experiences been in corporate fundraising? Let us know your comments!

At Fundraiser Telecom, we offer an effective way to help charities raise money for charitable causes whilst also helping donors cut their mobile and broadband phone bill costs. If you’d like to support a charity you feel passionate about in a different way, get in touch with Fundraiser Telecom today!

How To Succeed In Corporate Fundraising

The benefits of corporate fundraising are always two-way. Corporate fundraising is not all about raising money for charity, and companies can support your charitable cause in a number of ways including making a donation, sponsoring an event, or even choosing your charity as their ‘Charity of the Year’.  At Fundraiser Telecom, we’ve put together a few tips to help you succeed in corporate fundraising.

What is your Unique Selling Point (USP)? – In a perfect world charities shouldn’t have to ask for money. However, in  a changing economic environment, charities are finding themselves competing with others for the same pot of money. To be successful, you need to think outside the box and ask yourself ‘Why would the organisation that you’d like to approach want to support our charity?’ 

Businesses are bound to receive thousands of letters a week from charities wanting help. Asking questions such as ‘What is it about our charity that would make them want to donate to our cause rather than others?” will lead you to your Unique Selling Point. Once you’ve worked this out, the next step is to consider which organisation’s you’d like to approach.

Do your homework – The next rule to consider when approaching corporate organisations is to do your homework first. Begin by researching the company you have in mind, and the kinds of charitable causes they have contributed to in the past. This will give you a better idea as to whether your cause is suitable, and will fully prepare you for when you approach the organisation in question.

What can you offer your corporate sponsor? Think about what you are able to offer to your corporate sponsor. The trick is to identify early on in the meetings what each company wants from their involvement.

Some companies donate because they believe in the concept of supporting their local community, whilst others want to increase their profile, and boost their CSR credentials. Whatever the reason, there is always a reason for what they do, and it is your task to discover what it is to then be able to offer something in return!

At Fundraiser Telecom, we offer an effective way to help charities raise money for charitable causes whilst also helping donors cut their mobile and broadband phone bill costs. If you’d like to support a charity you feel passionate about in a different way, get in touch with Fundraiser Telecom today!

Keeping Your Fundraisers Once You Find Them

If your non-for-profit organisation doesn’t have any difficulties in finding and keeping new donors, you’re either a very lucky or extremely talented fundraiser. For the rest of us, it seems a never ending challenge to find new ways to attract donors. So, here at Fundraiser Telecom, we thought we’d put together a few ideas to help you keep them once you find them!

  1. Send them a survey – Donors are often happy to tell you more about themselves and why they chose to support your organisation. Why not send them a survey and questions about their motivation, interests and hobbies? Ask for suggestions and feedback too! Sending out a welcome survey to every new donor is a great way to collect information that will strengthen your fundraising strategy, and will also spark a conversation between you and your new fundraiser right from the word ‘go’.
  2. Make them feel the love – Make your donors feel the love you have for them! This is particularly important when increasing fundraiser retention rates, and is therefore critically important to welcome them properly when they give to your organisation. Anticipate any questions they may have, and give them a chance to let you know how they’d like to shape the relationship.
  3. Create a Welcome Pack – Creating a Welcome Pack featuring a heart-felt introductory letter, a brochure or fact sheet about your organisation and what you do, is a very effective way in welcoming new fundraisers. Don’t stop there, instead, continue to reach out to your donors, by showing them your appreciation and updating them on your success, particularly if you want to improve retention rates. A welcome package is a great way to make them feel a part of your charitable cause.

At Fundraiser Telecom we offer an effective way to help charities raise money for charitable causes whilst also helping donors cut their mobile and broadband phone bill costs. By switching to Fundraiser Telecom, we will not only offer you and your supporters an alternative way to support the charity you both feel passionate about, but will provide you and your supporters with a whole range of other benefits as well as give you both peace of mind that you’re doing something “good” to help others! And better still you can save money!

 

Effective Storytelling

Great storytelling is a powerful and effective way in inspiring and motivating people to support your charitable cause. It enables you to show your organisations’ impact, and make your supporters feel valued.

Social media is about real people telling real stories, simply by updating their Facebook, Instagram or Twitter status. They’re either telling their friends a story about something they’re doing, or finding out what their friends have been up to, or sharing advice and other people’s stories.

If your non-profit organisation is desperately trying to find ways to increase your revenue stream, storytelling is the way forward! Sharing stories with your audience is the most powerful way to engage with them and create an emotional connection, whilst persuading them to jump right into the story with you to create the happily ever after ending.

So, when it comes to persuading your audience to donate and be part of your charitable cause, it’s best done through storytelling. Storytelling is what makes your content meaningful, captures attention and engages new donors, and is therefore the key to successful fundraising.

Here are a few tips to kick-start your story.

  1. Write about a real person who needs your help.
  2. Give the person in your story a real name, and allow them to speak for themselves.
  3. Keep your story short and sweet.
  4. Allow your story to create an emotional connection with your audience.
  5. The best stories are told by the person themselves, illustrating how your organisation makes a difference.

At Fundraiser Telecom we offer an effective way to help charities raise money for charitable causes whilst also helping donors cut their mobile and broadband phone bill costs. By switching to Fundraiser Telecom, we will not only offer you and your supporters an alternative way to support the charity you both feel passionate about, but will provide you and your supporters with a whole range of other benefits as well as give you both peace of mind that you’re doing something “good” to help others! And better still you can save money!

 

 

Making the donation process easy for your donors

It’s fair to say that the easier you make the donating process, the more likely your audience are to convert. Here’s how you can offer your donors  a ‘direct flight’ through the donation process.

  1. Call-to-action - The first step to making donation process as simple as possible is by ensuring the process has a clear and effective call-to-action. This will allow donors to express their intention to give with the click of a button. Ensure your website has a clear call-to-action by adding a ‘Donate’ or ‘Fundraise’ button on the website, which both work really well. Size and colour of the button are great tools to grab your audience’s attention.
  2. Tell donors what you need – Let donors know exactly what you need in terms of donations, and if you can offer them a visual of where their donation is going, that’s even better. Try to include an ‘other’ option on your website so that donors can give within their means, rather than a set amount
  3. Reaching your destination – The final stage in the donation process is an important factor in creating a simple and satisfying experience. When a donor completes your form and submits their gift, two things should happen. First, they should arrive at a confirmation page to show that their submission has been successful. Second, thank your donors for their support. These finishing touches will leave the donor feeling confident that their donation has been accepted and appreciated.

Optimising your donation process is an effective way to improve donor experience and make supporting your cause an easy choice.

At Fundraiser Telecom we offer an effective way to help charities raise money for charitable causes whilst also helping donors cut their mobile and broadband phone bill costs. By switching to Fundraiser Telecom, we will not only offer you and your supporters an alternative way to support the charity you both feel passionate about, but will provide you and your supporters with a whole range of other benefits as well as give you both peace of mind that you’re doing something “good” to help others! And better still you can save money!

 

 

 

The importance of a fundraising plan

As Benjamin Franklin once said ‘Those who fail to plan, plan to fail’. This is particularly true when it comes to you’re fundraising efforts. A solid fundraising plan is the first step to identifying your organisation’s goals, tactics and timelines, and it will help you meet, or even exceed your financial targets.

Having a fundraising plan is fundamental to fundraising success, yet many organisations overlook its importance and fail to integrate fundraising plans into their overall strategic plans. Here are a few tips to help you create a fundraising plan that will move your fundraising efforts from reactive to proactive.

Begin with a target - A fundraising plan should begin with a target. What’s your overall fundraising goal? Your goals should be based on the needs of the organisation. Think about how much money needs to be raised in order to carry out the activities that you want to carry out.

The tactics – Once you know how much you need to raise and why, you then need to map out how you’re going to achieve your goal. What tactics will you use? Try to include a good mix of fundraising tactics such as individual giving, corporate sponsorship, direct mail, events and groups, in order to lift your fundraising efforts off the ground and make a difference.

Don’t forget the timeline – At this stage, many organisations fail to set timelines. Setting time frames are critical to ensuring you achieve your goals, and are of course, part of the fundraising planning process. They also give your supporters a timeframe to work towards and an element of urgency for their fundraising efforts.

Creating a fundraising plan will enable you to reach your goals more easily. If you’re ready to move your fundraising efforts from reactive to proactive, then begin mapping your fundraising plan today!

At Fundraiser Telecom we offer an effective way to help charities raise money for charitable causes whilst also helping donors cut their mobile and broadband phone bill costs. By switching to Fundraiser Telecom, we will not only offer you and your supporters an alternative way to support the charity you both feel passionate about, but will provide you and your supporters with a whole range of other benefits as well as give you both peace of mind that you’re doing something “good” to help others! And better still you can save money!

 

 

 

 

Get the most out of your Facebook fundraising page

Facebook is one the fastest ways to share information and ideas with others, and is an incredibly effective tool to incorporate into your fundraising efforts. We’ve put together a few tips to help you get the most out of your Fundraising Facebook page.

  1. Regularly update your status – Status updates are easy to do and very effective. They are the bread and butter of Facebook – helping you spread the word of your charitable cause, engage, build and sustain long lasting relationships with existing and new donors and supporters.Try to update your status at least three times per week to keep the interaction flowing, and remember to include a link to your website. Always look out for opportunities to start conversations and make your updates fun and engaging.
  2. Be visual – Visual elements can express a thousand words and can be a very effective way in engaging with your donors and supporters, so don’t be afraid to capture as much of your story as possible, whether its via photos or even a short video clip.
  3. Events - If you’re hosting an event, why not create an events page on Facebook and send it to people who may be interested? This is a great way to get people involved and support your charitable cause, whilst also providing a platform to interact with each other!
  4. Build a group – If you have a Facebook page then you should definitely consider setting up a group page. Those that actually join are the ones that you can lean on a bit harder since they’re showing their interest in your charitable cause. Why not get some forum discussions going? Why not do some research into existing fundraising groups pages to get a feel of how it works?

The key is getting the balance of using Facebook effectively without becoming overbearing; if you’re unsure, ask for feedback from friends and family, and have a look at some successful charity Facebook pages.

At Fundraiser Telecom we offer an effective way to help charities raise money for charitable causes whilst also helping donors cut their mobile and broadband phone bill costs.

By switching to Fundraiser Telecom, we will not only offer you and your supporters an alternative way to support the charity you both feel passionate about, but will provide you and your supporters with a whole range of other benefits as well as give you both peace of mind that you’re doing something “good” to help others! And better still you can save money!