Making the donation process easy for your donors

It’s fair to say that the easier you make the donating process, the more likely your audience are to convert. Here’s how you can offer your donors  a ‘direct flight’ through the donation process.

  1. Call-to-action - The first step to making donation process as simple as possible is by ensuring the process has a clear and effective call-to-action. This will allow donors to express their intention to give with the click of a button. Ensure your website has a clear call-to-action by adding a ‘Donate’ or ‘Fundraise’ button on the website, which both work really well. Size and colour of the button are great tools to grab your audience’s attention.
  2. Tell donors what you need – Let donors know exactly what you need in terms of donations, and if you can offer them a visual of where their donation is going, that’s even better. Try to include an ‘other’ option on your website so that donors can give within their means, rather than a set amount
  3. Reaching your destination – The final stage in the donation process is an important factor in creating a simple and satisfying experience. When a donor completes your form and submits their gift, two things should happen. First, they should arrive at a confirmation page to show that their submission has been successful. Second, thank your donors for their support. These finishing touches will leave the donor feeling confident that their donation has been accepted and appreciated.

Optimising your donation process is an effective way to improve donor experience and make supporting your cause an easy choice.

At Fundraiser Telecom we offer an effective way to help charities raise money for charitable causes whilst also helping donors cut their mobile and broadband phone bill costs. By switching to Fundraiser Telecom, we will not only offer you and your supporters an alternative way to support the charity you both feel passionate about, but will provide you and your supporters with a whole range of other benefits as well as give you both peace of mind that you’re doing something “good” to help others! And better still you can save money!

 

 

 

The importance of a fundraising plan

As Benjamin Franklin once said ‘Those who fail to plan, plan to fail’. This is particularly true when it comes to you’re fundraising efforts. A solid fundraising plan is the first step to identifying your organisation’s goals, tactics and timelines, and it will help you meet, or even exceed your financial targets.

Having a fundraising plan is fundamental to fundraising success, yet many organisations overlook its importance and fail to integrate fundraising plans into their overall strategic plans. Here are a few tips to help you create a fundraising plan that will move your fundraising efforts from reactive to proactive.

Begin with a target - A fundraising plan should begin with a target. What’s your overall fundraising goal? Your goals should be based on the needs of the organisation. Think about how much money needs to be raised in order to carry out the activities that you want to carry out.

The tactics – Once you know how much you need to raise and why, you then need to map out how you’re going to achieve your goal. What tactics will you use? Try to include a good mix of fundraising tactics such as individual giving, corporate sponsorship, direct mail, events and groups, in order to lift your fundraising efforts off the ground and make a difference.

Don’t forget the timeline – At this stage, many organisations fail to set timelines. Setting time frames are critical to ensuring you achieve your goals, and are of course, part of the fundraising planning process. They also give your supporters a timeframe to work towards and an element of urgency for their fundraising efforts.

Creating a fundraising plan will enable you to reach your goals more easily. If you’re ready to move your fundraising efforts from reactive to proactive, then begin mapping your fundraising plan today!

At Fundraiser Telecom we offer an effective way to help charities raise money for charitable causes whilst also helping donors cut their mobile and broadband phone bill costs. By switching to Fundraiser Telecom, we will not only offer you and your supporters an alternative way to support the charity you both feel passionate about, but will provide you and your supporters with a whole range of other benefits as well as give you both peace of mind that you’re doing something “good” to help others! And better still you can save money!

 

 

 

 

Get the most out of your Facebook fundraising page

Facebook is one the fastest ways to share information and ideas with others, and is an incredibly effective tool to incorporate into your fundraising efforts. We’ve put together a few tips to help you get the most out of your Fundraising Facebook page.

  1. Regularly update your status – Status updates are easy to do and very effective. They are the bread and butter of Facebook – helping you spread the word of your charitable cause, engage, build and sustain long lasting relationships with existing and new donors and supporters.Try to update your status at least three times per week to keep the interaction flowing, and remember to include a link to your website. Always look out for opportunities to start conversations and make your updates fun and engaging.
  2. Be visual – Visual elements can express a thousand words and can be a very effective way in engaging with your donors and supporters, so don’t be afraid to capture as much of your story as possible, whether its via photos or even a short video clip.
  3. Events - If you’re hosting an event, why not create an events page on Facebook and send it to people who may be interested? This is a great way to get people involved and support your charitable cause, whilst also providing a platform to interact with each other!
  4. Build a group – If you have a Facebook page then you should definitely consider setting up a group page. Those that actually join are the ones that you can lean on a bit harder since they’re showing their interest in your charitable cause. Why not get some forum discussions going? Why not do some research into existing fundraising groups pages to get a feel of how it works?

The key is getting the balance of using Facebook effectively without becoming overbearing; if you’re unsure, ask for feedback from friends and family, and have a look at some successful charity Facebook pages.

At Fundraiser Telecom we offer an effective way to help charities raise money for charitable causes whilst also helping donors cut their mobile and broadband phone bill costs.

By switching to Fundraiser Telecom, we will not only offer you and your supporters an alternative way to support the charity you both feel passionate about, but will provide you and your supporters with a whole range of other benefits as well as give you both peace of mind that you’re doing something “good” to help others! And better still you can save money!

 

 

 

 

 

 

 

 

 

 

Attracting corporate sponsors

Finding sponsorship can be difficult. Sponsorship is all about building relationships and sustaining them. Corporate sponsorships are a great way to strengthen your charitable cause and provide you with the resources you need whilst also delivering many benefits to the corporate sponsor.

1. Identify your needs – It’s essential to identify your charity’s needs when trying to attract corporate sponsors. Begin asking yourself questions such as: what are my aims and objectives and what do I want to get out of partnering with other companies?

2. Be clear about your target audience – Do your homework and create a wish list that identifies all those companies you wish to target which could help fulfil your needs. Try to target companies with a strong presence within your community and identify those with commitment to your organisation’s cause. 

3. Have a sponsor proposal – Your sponsorship proposal needs to be completely compelling since the proposal may be shown to the finance department for approval. You need to connect personally with the business in question. Why not begin your proposal with a story of someone whose life your charity has changed? This can be an effective way to develop an emotional connection. Remember that the person who makes the decision to sponsor your charity will need to be emotionally engaged!

4. Approach the right person – The best place to start is with the marketing department who may be able to point you in the right direction.  In smaller organisations the business owner could be the right person to talk to. Remember to always follow-up your call!

At Fundraiser Telecom we offer an effective way to help charities raise money for charitable causes whilst also helping donors cut their mobile and broadband phone bill costs. By switching to Fundraiser Telecom, we will not only offer you and your supporters an alternative way to support the charity you both feel passionate about, but will provide you and your supporters with a whole range of other benefits as well as give you both peace of mind that you’re doing something “good” to help others! And better still you can save money!

Find out what it takes to be an effective fundraiser

Success in fundraising is something all charities aspire towards, and fundraising can sometimes seem a bit confusing. Great fundraisers aren’t born, they’re made; anyone can become an effective fundraiser by learning the principles behind raising money. At Fundraiser Telecom, we thought we’d put together a few tips on how to be an effective fundraiser.

Believe in your cause – If you’re going to sell your cause and encourage people to support you, you need to share the excitement and joy you feel for your charitable cause, and of course, you need to believe in your cause before others will.

Good listener – A good listener is definitely a quality that can be learned and is the most important part of good communication skills.  Listening to donors and supporters needs and feedback will help you to develop long lasting relationships with them!

Be patient - Fundraising success is rarely achieved overnight. This is because fundraising is all about building relationships, which take time to generate and nurture. Be patient and focus on building and sustaining ongoing and mutually beneficial relationships with your donors and supporters.

Have a plan – You always need a plan. It doesn’t have to be pages long, jotting down a few bullet points will be fine. Don’ forget to include clear objectives for how you’re going to get there and what you want to achieve.

Say “Thank you” – Manners don’t cost a penny and when a supporter or donator has contributed towards your cause, saying “thank you” goes a long way to making them want to help again next time. Voicing your appreciation is often forgotten, but very effective!

At Fundraiser Telecom we offer an effective way to help charities raise money for charitable causes whilst also helping donors cut their mobile and broadband phone bill costs. By switching to Fundraiser Telecom, we will not only offer you and your supporters an alternative way to support the charity you both feel passionate about, but will provide you and your supporters with a whole range of other benefits as well as give you both peace of mind that you’re doing something “good” to help others! And better still you can save money!

 

 

 

 

 

 

 

Fundraising tips for the New Year 2015

The New Year is a time for renewal and the perfect time to look forward to another year with a fresh sense of optimism and purpose.  Although we all mean well, it can be difficult to keep New Year’s resolutions going throughout the year. So, here are a few tips to help get the fundraising ball rolling forward for your charitable cause.

  1. Be inclusive – It’s the New Year and many people are busy making New Year’s resolutions for the year ahead. One resolution that people tend to make is to get involved with their local community to help make a difference. This gives you a great opportunity to interact with potential donors and supporters to get involved with your cause. Remember people want to help make a difference; you can facilitate that desire and make it work for your cause by offering something that they’re excited to get involved in.

2. Try something new – We’ve entered a New Year and maybe its time to add something new to your fundraising strategy. If you haven’t yet taken advantage of social media, it may be something as simple as adding a Twitter or Facebook account. Whatever you do, set goals for yourself – it can be encouraging to see how you progress towards reaching them and allows you to learn what works and what doesn’t.

3. Don’t forget to be social - Engage with your supporters, donors, family and friends about your cause, upcoming events and how they can help. Consider events that they’d be interested in, and don’t forget to communicate with existing and potential donors and supporters on social media channels.

4. Be SMART – Remember that charities that set SMART goals tend to raise more money compared to those don’t. This is because they have a clear direction as to what they want to achieve, how and when. So if you haven’t already done so, try to incorporate this point into your New Year’s resolution!

Happy New Year from the team at Fundraiser Telecom!

 

Tips to increase your charitable donations using 3 simple words

If you engage with your donors and supporters through various forms of communication channels to build and sustain long term relationships with them then that’s great! But we’ve put together three simple words that you can incorporate into your fundraising efforts which could help you attract and encourage more donors to support your charitable causes.

1. You - It’s easy to ignore someone when you know they’re not really talking to you. We do it all the time, but our ears soon perk up when we hear our own name being mentioned. Do you agree? By using their name for example, when designing an email or letter, and then using the word ‘you’ throughout the email or letter you can grab your donors attention effectively by simply making the interaction more personal. Using the word ‘you’ can create a strong call-to-action!

2. Because – If you want people to support your charitable causes, it’s a good idea to tell them the reason why you need their support – creating an emotional connection if possible. Giving donors and supporters a reason will also remind them that their donation serves a purpose.

3. Thank you – Donors want to know that their donation and support will make a difference and that your appreciate their support. Say thank you! It’s simple, but very effective and makes them more likely to support you in the future.

At Fundraiser Telecom we offer an effective way to help charities raise money for charitable causes whilst also helping donors cut their mobile and broadband phone bill costs. By switching to Fundraiser Telecom, we will not only offer you and your supporters an alternative way to support the charity you both feel passionate about, but will provide you and your supporters with a whole range of other benefits as well as give you both peace of mind that you’re doing something “good” to help others! And better still you can save money!

 

Contact Fundraiser Telecom today!

Top tips for starting a non-profit or Charity

If your passion is to inspire, make a difference and give back to the world, then starting a non-profit business our charity may be the right answer for you. Starting a non-profit business or charity involves the same principles as starting any kind of business.

We’ve put together a checklist to help kick-start your non-profit business or charity.

1. Do you research – Remember that running a non-profit business or charity is the same as running any other kind of business, so doing a bit of research before hand is essential in order to ensure the business is run smoothly. Do your homework first and ask yourself whether there’s a need for your organisation.

2. Create a business plan – Developing a business plan is a great starting point. You need to have as much money coming in for your business to survive; developing a business plan will help you identify this.

3. Keep up to date with legal requirements – Non-profits are heavily regulated to ensure donors are protected from fraud. You’ll need to develop a governing document which will need to identify your charity’s purposes and how it will be run. You’ll also need to apply to register your charity with Companies House. Don’t forget to identify what tax exemptions you may qualify for. Once this is achieved, you’re all set up and ready to fundraise for a cause you feel passionate about!

4. Don’t give up when the going gets tough – You should know, and therefore prepare yourself, for the fact that many non-profits and charities face many challenges, and it’s important not to get discouraged if things are taking longer than expected, or if you don’t receive the support that you had hoped for.

Not everybody who has set-up a non-profit or charity has properly thought through their idea. Don’t make the same mistake of just jumping into the nonprofit arena, instead think hard launching your idea and act later once you’ve thought it through.

At Fundraiser Telecom we offer an effective way to help charities raise money for charitable causes, whilst also helping donors cut their mobile and broadband phone bill costs.

By switching to Fundraiser Telecom, we will not only offer you and your supporters an alternative way to support the charity you both feel passionate about, but will provide you and your supporters with a whole range of other benefits as well as give you both peace of mind that you’re doing something “good” to help others! And better still you can save money!

Contact Fundraiser Telecom today!

Creating SMART objectives to help charities boost their fundraising efforts

It may sound like an obvious question but many charities don’t approach their fundraising efforts with clear aims and objectives. Without defined aims and objectives, it can be difficult to know if you’re succeeding.

Charities that set targets tend to raise more money compared to those without financial objectives.  This is because they have a clear direction as to what they want to achieve, how and when.

Setting clear goals will also help fundraisers measure their progress along the way, providing a challenge and encouraging motivation to accomplish the goals set.

If you’re looking to increase donations, maybe it’s time to define what results you want to achieve, and one way of doing this is to ensure your aims and objectives are SMART.

Here are a few tips on developing SMART fundraising objectives and how to prepare.

Specific - The first step to defining your fundraising aims and objectives is to make them specific. Do you want to raise £5,000, gain 100 new donors or raise 20% more in total donations compared to last year? Don’t forget to jot down your aims and make them visible – having a daily reminder of your aims and objectives can avoid getting distracted.

Measurable - Measurability plays a big part in making your aims and objectives specific. By ensuring your goals are measurable you can make success or failure objective. Without a quantifiable aim, there is no way to identify if you have succeeded. Ask yourself ‘How much or how many’ to make goals measurable. You should be able to measure the success criteria against your aims.

Attainable - Your fundraising aims and objectives should be attainable; keep in mind that setting goals that are too difficult can work against you, but your aims should also be challenging!

Relevant - Fundraising aims and objectives should be relevant, so knowing the ‘why’ behind all your fundraising aims is important. Just like donors need to understand what impact their support will have on the charity, fundraisers need to be reminded of the work their development aims will support. You should know how every aim relates to your mission.

Time-Based - Deadlines are an important part of making your aims and objectives specific and measurable. Setting a deadline could also be a powerful motivator for donors and fundraisers. Don’t forget to allow a reasonable amount of time to achieve your results – your deadline should also be attainable.

The SMART approach helps to define your aims and objectives so that you can work towards them effectively, and applying this approach to your fundraising aims can give direction and focus to your campaign or event. Give it a go!

Top tips to boost your profile and fundraising efforts

Charities are always fighting for donations often with no guaranteed income, but in light of this, it may be a good idea for charities to examine what means they have available to increase their support base and attract donations. We’ve put together five effective ways to help your charity boost its profile and fundraising efforts.

1. Consider your online presence – In today’s digital age, your charity may struggle if you don’t have an online presence, whether that’s a website or social media presence. Donors and supporters are likely to go online in search of information and advice about a specific charity they’re thinking of supporting.

2. Do you have a social media presence? Social media is an effective way to engage and interact with donors and supporters and to also show your loyalty to those who have raised funds for your charitable cause in the past. Twitter and Facebook are the main channels for charities to interact and build long lasting relationships with donors and supporters. Don’t forget the golden rule: TREAT SOCIAL MEDIA AS A CONVERSATION.  You shouldn’t overlook the exposure that social media can offer!

3. Find a charity partnership – Charity link-ups can be really effective for charities to raise extra funds. Building relationships with local businesses can be a great source of donation for your charity and in return, the business that you’ve built up a partnership with can promote their charitable links to raise their profile and generate good PR. It’s a “Win-Win!”

4. Host sponsored events – Hosting events can help your charity to build awareness of your cause and encourage donations, especially when backed up by corporate sponsors.  Charities should make the most of sponsored events since they offer promotional opportunities which can attract sponsorship. For example contacting your local press or radio station to see whether your cause can obtain any local coverage can be an effective way to not only build the awareness of the cause but to help attract sponsors and donors.

5. Consider Payroll Giving – Payroll Giving provides a simple means for donors to make donations to charity, allowing donors to donate on a regular tax-free basis to your charity. This is a hassle-free way for businesses to set up!

At Fundraiser Telecom we offer an effective way to help charities raise money for charitable causes whilst also helping donors cut their mobile and broadband phone bill costs. By switching to Fundraiser Telecom, we will not only offer you and your supporters an alternative way to support the charity you both feel passionate about, but will provide you and your supporters with a whole range of other benefits as well as give you both peace of mind that you’re doing something “good” to help others! And better still you can save money!