It’s fair to say that the easier you make the donating process, the more likely your audience are to convert. Here’s how you can offer your donors a ‘direct flight’ through the donation process.
- Call-to-action - The first step to making donation process as simple as possible is by ensuring the process has a clear and effective call-to-action. This will allow donors to express their intention to give with the click of a button. Ensure your website has a clear call-to-action by adding a ‘Donate’ or ‘Fundraise’ button on the website, which both work really well. Size and colour of the button are great tools to grab your audience’s attention.
- Tell donors what you need – Let donors know exactly what you need in terms of donations, and if you can offer them a visual of where their donation is going, that’s even better. Try to include an ‘other’ option on your website so that donors can give within their means, rather than a set amount
- Reaching your destination – The final stage in the donation process is an important factor in creating a simple and satisfying experience. When a donor completes your form and submits their gift, two things should happen. First, they should arrive at a confirmation page to show that their submission has been successful. Second, thank your donors for their support. These finishing touches will leave the donor feeling confident that their donation has been accepted and appreciated.
Optimising your donation process is an effective way to improve donor experience and make supporting your cause an easy choice.
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