In the corporate world, we often hear the term “Corporate Social Responsibility” (CSR) being used more and more, but what exactly does it mean? Why is it important to companies, and why should fundraising be a central part of your company’s Corporate Social Responsibility policy?
Why is Corporate Social Responsibility important?
Corporate Social Responsibility is a key issue for any organisation aiming to achieve long-term sustainability as many managers, consumers, investors and employees are beginning to understand how economic growth is linked to social and environmental well-being.
Whilst it is a voluntary concept, there is increasing pressure on organisations to make a positive contribution towards their community, and minimise their social and environmental impact.
When developing your Corporate Social Responsibility strategy, there are many areas of focus that you can consider including: sustainability, business processes, ethical sourcing and employee volunteering. Volunteering should be a central component of your Corporate Social Responsibility strategy, and organisations that don’t include fundraising in their strategy are missing out on a signifiant opportunity!
At Fundraiser Telecom, we’ve put together a few key points to remember when planning your own fundraising initiative – you may well find that it makes a bigger impact on your organisation than you imagined!
Fundraising drives employee engagement – Employee engagement is a core reason why companies get involved with charitable causes. Corporate fundraising gives employees an efficient and tangible way to participate in a company’s charitable activities, and can encourage employees’ to participate by sharing their own ideas and passions towards achieving collective goals.
To make a campaign a success, businesses need to think like a fundraiser, and consider what really inspires their staff to encourage them to get involved.
Fundraising helps your Corporate Social Responsibility initiatives reach more people – You may be surprised that fundraisers within your organisation can make a great impact by getting the message out about your Corporate Social Responsibility efforts, and the charities you’re business is working with.
Remember that your fundraisers are brand ambassadors for your business, inspiring other people to get involved too. Every time an employee shares a post on social media about their fundraising efforts, they’re reminding other people about your company’s Corporate Social Responsibility efforts too!
Raising money helps charitable causes that need it most – As we know, charities need donations to survive. A Corporate Social Responsibility initiative that recognises the potential of both volunteer time and fundraising will be more successful than one that chooses not to fundraise at all!
What have your experiences been in corporate fundraising? Let us know your comments!
At Fundraiser Telecom, we offer an effective way to help charities raise money for charitable causes whilst also helping donors cut their mobile and broadband phone bill costs. If you’d like to support a charity you feel passionate about in a different way, get in touch with Fundraiser Telecom today!